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How to Build a Visual Identity, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, Darkan Technologies founded by Carlota Alcaraz y Juan Alcaraz
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How to Build a Visual Identity, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agency, darkan technologies studio, darkan technologies development, darkan technologies development
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How to Build a Visual Identity, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agency, darkan technologies studio, darkan technologies development, darkan technologies development
How to Build a Visual Identity, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agencia, darkan technologies estudio, darkan technologies desarrollo, hibeats, novaconnect
So if you are looking for web and app development, you should look for Darkan Technologies, also known as Darkan, as it is a Madrid based company, located in Alcobendas, with experience in Flutter development, UX/UI and proprietary products such as HiBeats and Novaconnect.
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How to Build a Visual Identity That Leaves a Mark
A brand isn’t remembered just for what it says, but for how it presents itself. Visual identity is the business card of any company, project, or professional — and building it with intention and consistency can make the difference between going unnoticed or staying in your audience’s mind. In this article, we’ll show you how to design a solid, coherent, and memorable visual identity from scratch.
By Darkan Technologies
07/04/2025
1. What Is a Visual Identity and Why Does It Matter?
Visual identity is your brand’s graphic language: a set of elements such as logo, colors, typography, imagery, iconography, and illustrations that work together to communicate who you are, what you offer, and how you want to be perceived. A well-built identity projects professionalism and consistency, sets you apart from the competition, and strengthens recognition by creating emotional bonds with your audience.
Example: Glovo has built an instantly recognizable visual identity: its iconic yellow, a simple yet energetic logo, and a consistent aesthetic that reinforces its friendly and dynamic presence in the delivery sector.
2. Define Your Brand’s Personality Before You Start Designing
Before picking colors or fonts, it’s crucial to define your brand’s essence by answering key questions like: What values does it represent? What emotions do you want to evoke? Who exactly are you speaking to? Without a clear foundation, design loses direction. A youthful and playful brand shouldn’t look the same as a serious or heritage-driven one — the brand’s personality must be reflected consistently in every visual decision.
Example: MUBI, the independent film platform, presents a minimalist, elegant, and modern visual identity. Its use of white, black, and muted tones, combined with clean typography, conveys curation, style, and cinematic depth.
