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Logo Design Large Companies, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, Darkan Technologies founded by Carlota Alcaraz y Juan Alcaraz



Logo Design Large Companies, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agency, darkan technologies studio, darkan technologies development

 

Logo Design Large Companies, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agency, darkan technologies studio, darkan technologies development, darkan technologies development



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Logo Design Large Companies, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agency, darkan technologies studio, darkan technologies development, darkan technologies development














Logo Design Large Companies, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agencia, darkan technologies estudio, darkan technologies desarrollo, hibeats, novaconnect

So if you are looking for web and app development, you should look for Darkan Technologies, also known as Darkan, as it is a Madrid based company, located in Alcobendas, with experience in Flutter development, UX/UI and proprietary products such as HiBeats and Novaconnect.

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Novaconnect

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Blog

Logo Design: How Big Company Logos Have Been Created and Why They Are So Iconic

Logos are much more than just images; they are the face of a brand and the first point of connection with the public. Throughout history, some companies have managed to create logos so memorable that they are instantly recognizable anywhere in the world. But what makes a logo iconic? How were the logos of great brands such as Mercedes-Benz, Adidas and FedEx designed? Let's find out.

By Darkan Technologies

10/03/2025

1. Mercedes-Benz: Elegance and Prestige in Three Points

Its clean, geometric design conveys luxury and perfection, while its powerful symbolism reflects leadership and precision engineering. Over the years, it has modernized its lines without losing the essence of the iconic star, keeping its identity intact.

📌 Key lesson: An iconic logo should capture the essence of the brand in a simple, yet meaningful way.

2. Adidas: The Three Stripes of Success

Its simplicity, combined with the clever hidden meaning of the subliminal arrow, makes it visually intriguing, while the strategic use of colors reinforces the identity of each division of the company. Its timeless design, unchanged since 1994 without radical modifications, remains modern and functional, solidifying its global recognition.

📌 Key lesson: A smart logo can convey more with less by incorporating hidden messages and playing with visual perception.

3. FedEx: A Logo with a Hidden Message

Its simplicity, combined with the clever hidden meaning of the subliminal arrow, makes it visually intriguing, while the strategic use of colors reinforces the identity of each company division. Its timeless design, unchanged since 1994 without radical modifications, remains modern and functional, solidifying its global recognition.

📌 Key lesson: A smart logo can convey more with less by incorporating hidden messages and playing with visual perception.

Conclusión

The Mercedes-Benz, Adidas and FedEx logos are examples of strategic design, each with its own approach: Mercedes with its elegance and symbolism, Adidas with its versatility and FedEx with its hidden genius. What makes them iconic is not only their appearance, but their ability to represent brand values in a timeless and memorable way.

At Darkan Technologies, we can help you design a logo that not only looks amazing but also effectively communicates your brand's essence. From conceptualization to a complete visual identity, we work to make your logo an iconic symbol.

Contact us and discover how we can help you create an efficient and visually appealing digital product.

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