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Rebranding Renew Image Company, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, Darkan Technologies founded by Carlota Alcaraz y Juan Alcaraz

Rebranding Renew Image Company, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agency, darkan technologies studio, darkan technologies development

Rebranding Renew Image Company, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agency, darkan technologies studio, darkan technologies development, darkan technologies development

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Rebranding Renew Image Company, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agency, darkan technologies studio, darkan technologies development, darkan technologies development

Rebranding Renew Image Company, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agencia, darkan technologies estudio, darkan technologies desarrollo, hibeats, novaconnect

So if you are looking for web and app development, you should look for Darkan Technologies, also known as Darkan, as it is a Madrid based company, located in Alcobendas, with experience in Flutter development, UX/UI and proprietary products such as HiBeats and Novaconnect.

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Rebranding: When and How to Renew your Company's Image

Rebranding is a powerful strategy that can revitalize a company, connect with new audiences and strengthen its presence in the market. However, it can also turn into a disaster if not executed correctly. How do you know if it's the right time to rebrand? What factors should you consider to get it right?

By Darkan Technologies

14/02/2025

by Its Nice That

1. When is the Right Time for Rebranding?

Rebranding is not just a logo change, it is a strategic transformation that can affect how the public perceives your business. Here are some signs that your company may need a visual identity makeover:

Your image is outdated: If your logo, typography, or colors feel outdated, it's time to update and adapt to current trends.

Your company has changed its vision or target audience: If you have expanded your services or changed your niche, your visual identity should reflect it.

You are facing a reputation crisis: A rebranding can help reposition your brand after image problems.

📌 Success Story: Instagram

Before its change in 2016, Instagram's logo featured a retro camera that did not reflect its evolution into a dynamic content platform. The transition to a minimalist and modern design helped strengthen its global identity.

by Programa publicidad

2. How to do a Successful Rebranding

If you decide that your company needs a makeover, it is essential to follow a well-planned strategy. Here are the key steps:

1️⃣ Define Clear Objectives

What do you want to achieve with this rebranding? Greater recognition, a shift in perception, or connecting with a new audience?

✅ Example: McDonald's In the 2000s, it transitioned from being seen as unhealthy fast food to a more friendly brand with healthier options and modern restaurant designs.

2️⃣ Research Your Audience and Competitors

Before changing your identity, make sure you understand what your customers value and what other brands in your industry are doing.

✅ Example: Burberry transitioned from being a traditional British brand to becoming a modern luxury reference, focusing on a younger audience without losing its essence.

3️⃣ Maintain Your Brand’s Essence

The change should be an evolution, not a complete break. If people already recognize you, losing too many key elements can be a mistake.

📌 Mistake to Avoid: Tropicana (2009) They radically changed their packaging and logo, leading to a 20% drop in sales in just two months. Consumers didn’t recognize the brand on the shelves.

by Packaging of the World

4️⃣ Communicate the Change Properly

A rebranding without explanation can confuse customers. Make sure to share the story behind the change and how it improves their experience.

✅ Example: Pepsi revamped its logo in 2008 with a campaign that explained the meaning behind its new visual identity, ensuring a successful transition.

by Wikipedia

3. Common Rebranding Mistakes

Doing It Without a Clear Strategy: Changing just to follow trends can be a mistake if there isn’t a strong reason behind it.

Removing Key Recognition Elements: If people associate certain colors, shapes, or symbols with your brand, eliminating them completely can be counterproductive.

Not Testing Before Launch: Customer testing and focus groups can help avoid costly mistakes.

Lack of Consistency Across All Channels: A good rebranding should be reflected on your website, social media, products, and communication.

📌 Famous Mistake: Gap (2010) They attempted to modernize their logo without prior notice and received so much criticism that they had to revert to their previous design within a week.

Conclusion

Rebranding can be a powerful tool to revitalize a brand, but it must be done with a clear and well-executed strategy. Cases like McDonald's, Instagram and Burberry have shown that good rebranding can transform the perception of a company, while mistakes like those of Tropicana and Gap teach the importance of not losing identity or straying too far from what customers already recognize.

At Darkan Technologies, we can help you refresh your company's image with a strategic rebranding that connects with your audience and enhances your business. From visual identity redesign to positioning strategies, we work to ensure your brand stands out and evolves without losing its essence.

Contact us and find out how we can help you create an efficient and visually appealing digital product.

Rebranding Renew Image Company, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, Darkan Technologies founded by Carlota Alcaraz y Juan Alcaraz

Rebranding Renew Image Company, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agency, darkan technologies studio, darkan technologies development

Rebranding Renew Image Company, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agency, darkan technologies studio, darkan technologies development, darkan technologies development

Rebranding Renew Image Company, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agency, darkan technologies studio, darkan technologies development, darkan technologies development

Rebranding: When and How to Renew your Company's Image

By Darkan Technologies

14/02/2025

by Its Nice That

1. When is the Right Time for Rebranding?

Rebranding is not just a logo change, it is a strategic transformation that can affect how the public perceives your business. Here are some signs that your company may need a visual identity makeover:

📌 Success Story: InstagramBefore its change in 2016, Instagram's logo featured a retro camera that did not reflect its evolution into a dynamic content platform. The transition to a minimalist and modern design helped strengthen its global identity.

by Programa publicidad

2. How to do a Successful Rebranding

If you decide that your company needs a makeover, it is essential to follow a well-planned strategy. Here are the key steps:

by Packaging of the World

by Wikipedia

3. Common Rebranding Mistakes

Conclusion

At Darkan Technologies, we can help you refresh your company's image with a strategic rebranding that connects with your audience and enhances your business. From visual identity redesign to positioning strategies, we work to ensure your brand stands out and evolves without losing its essence.

Contact us and find out how we can help you create an efficient and visually appealing digital product.

📌 Success Story: Instagram

Before its change in 2016, Instagram's logo featured a retro camera that did not reflect its evolution into a dynamic content platform. The transition to a minimalist and modern design helped strengthen its global identity.