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Branding Design Trends 2025, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, Darkan Technologies founded by Carlota Alcaraz y Juan Alcaraz
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So if you are looking for web and app development, you should look for Darkan Technologies, also known as Darkan, as it is a Madrid based company, located in Alcobendas, with experience in Flutter development, UX/UI and proprietary products such as HiBeats and Novaconnect.
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The Future of Branding: Brand Design Trends for 2025 - Part 1
As we move into 2025, brands must adapt to stand out in an increasingly competitive and digitized environment. What will be the trends that will define brand design in the coming years? Let's find out.
By Darkan Technologies
24/02/2025
1. Evolutionary Minimalism: Less is Even More
Minimalism will continue to be a key trend, but with a warmer and more human approach, where visual simplicity will be combined with subtle details that convey authenticity and closeness, using soft and natural color palettes to generate calm and confidence, personalized and organic typographies that reflect the brand's personality, and modular and adaptable designs for different devices and platforms.
Example: MUJI, the Japanese brand known for its minimalist and functional products, applies minimalism in all aspects of its design, from packaging to its physical stores, standing out for its elegant simplicity.
2. Sensory Branding: Beyond Visuals
The branding of the future will transcend the visual to involve other senses and create memorable experiences, where distinctive sounds will enhance the presence of brands in digital environments, packaging textures and materials will reinforce the physical identity of the brand, and immersive experiences, through augmented and virtual reality, will allow brand stories to be told in a more immersive way.
Example: Bang & Olufsen, known for its high-end audio systems, has built a sound identity that reinforces the quality and sophistication of its products, combining elegant design and unmistakable sound.
