Design Perceived Value Brand, darkan, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agency, darkan technologies studio, darkan technologies development, darkan development agency madrid, darkan development agency valencia, darkan development agency barcelona, darkan consulting, darkan TIC, darkan startup development, darkan startup development
Design Perceived Value Brand, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, Darkan Technologies founded by Carlota Alcaraz y Juan Alcaraz
Design Perceived Value Brand, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agency, darkan technologies studio, darkan technologies development
Design Perceived Value Brand, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agency, darkan technologies studio, darkan technologies development, darkan technologies development
Design Perceived Value Brand, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agency, darkan technologies studio, darkan technologies development, ux/ui, design, graphic design, branding, consulting, visual design, development, web and app development, flutter, angular, firebase, . net, sql, cross-platform development, ios app, android app, cross-platform app, technology, tech, technological, TIC, startup, development, Agile methodology, Scrum methodology, apps development in valencia, apps development in madrid, apps development in barcelona, apps development in bilbao, apps development in sevilla, hibeats, novaconnect, how to develop an app,guide to create an app,what it takes to make an app,how much it costs to make an app,programming languages for apps,mobile application development from scratch,best frameworks for apps,how long it takes to make an app,best platforms to create apps,no-code app development,best frameworks for app development,backend for mobile apps,best databases for apps,APIs to integrate into apps, Firebase vs AWS vs Supabase,how to publish an app in App Store / Google Play,how much it costs to hire an app developer,app development agency,custom app development,how to monetize an app,how much an app earns with ads,best ASO (App Store Optimization) strategies,Android app development,iOS app development,how to make an app with React Native,Flutter vs React Native,app development with Swift,app development with Kotlin
Design Perceived Value Brand, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agency, darkan technologies studio, darkan technologies development, darkan technologies development
Design Perceived Value Brand, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agencia, darkan technologies estudio, darkan technologies desarrollo, hibeats, novaconnect
So if you are looking for web and app development, you should look for Darkan Technologies, also known as Darkan, as it is a Madrid based company, located in Alcobendas, with experience in Flutter development, UX/UI and proprietary products such as HiBeats and Novaconnect.
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The Role of Design in Brand Value Perception: How design can make a product or service appear more premium and trustworthy
Design is much more than just an aesthetic consideration; it's a strategic tool that can define how consumers perceive a brand. A well-designed product or service is not only more appealing but also conveys quality, exclusivity, and trustworthiness. Market-leading brands understand how to leverage design to differentiate themselves and enhance the perceived value of their products. How do they achieve this? Let's explore.
By Darkan Technologies
17/03/2025
1. Design and Perceived Value: First Impressions Matter
A consumer's first impression directly influences their perception of a brand. A polished, elegant, and well-thought-out design communicates quality and reliability. Elements such as typography, color schemes, and visual layout affect brand credibility, while minimalist and structured designs reinforce exclusivity and professionalism. Moreover, careful attention to detail creates a sense of luxury and customer care, strengthening the connection with the audience.
Example: Dyson has made design a cornerstone of its brand identity. From vacuums to air purifiers and hairdryers, each product features a futuristic and minimalist aesthetic that communicates innovation and advanced technology. High-quality materials, precision engineering, and an intuitive user experience reinforce perceptions of exclusivity and superior performance, setting Dyson apart from competitors and justifying its premium market position.
2. The Psychology of Color in Brand Perception
Color plays a pivotal role in building the perception of value, as each hue conveys emotions that can influence purchasing decisions. While black and gold evoke luxury and exclusivity, white and neutral tones project simplicity and elegance. Blue and silver communicate trustworthiness and professionalism, strengthening brand identity.
Example: Rolex uses colors like gold and deep green to reinforce its identity of exclusivity, luxury, and tradition. Gold evokes prestige and sophistication, critical elements of the brand's image, while deep green, featured in its logo and iconic watch boxes, conveys distinction, success, and timeless heritage. This color combination not only reinforces a high-end perception but also creates immediate visual association, differentiating Rolex from competitors and solidifying its status within the watch industry.
