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UX Writing User Experience, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agency, darkan technologies studio, darkan technologies development

 

UX Writing User Experience, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agency, darkan technologies studio, darkan technologies development, darkan technologies development



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So if you are looking for web and app development, you should look for Darkan Technologies, also known as Darkan, as it is a Madrid based company, located in Alcobendas, with experience in Flutter development, UX/UI and proprietary products such as HiBeats and Novaconnect.

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UX Writing: How Text Can Transform the User Experience

The design of an interface is not just about colors, icons, and fonts. Behind every button, every error message, and every dropdown menu, there is something even more powerful: words. This is UX Writing, a discipline that combines design, psychology, and copywriting to make interfaces clear, useful, and human.

By Darkan Technologies

19/05/2025

1. What is UX Writing and Why Is It Important?

UX Writing (User Experience Writing) is the creation of text for digital interfaces, aimed at guiding users intuitively and improving their experience. It is not just about writing, but about communicating effectively and empathetically, ensuring that users understand every step they need to take. This is achieved through three key pillars: clarity, with direct and easy-to-understand messages; consistency, maintaining the same tone and style across the interface; and empathy, anticipating users' doubts or problems and solving them with the right words.

Example: Instead of a simple "Error," good UX Writing would say: "Oops, something went wrong. Please try again later."

2. Where Does UX Writing Apply?

UX Writing is present at every point of interaction between the user and the interface, ensuring that communication is clear, effective, and empathetic. This includes buttons and CTAs (Call to Action) such as "Sign up now," "See more," or "Start free trial"; error messages that clearly explain problems, like "Password must be at least 8 characters long"; onboarding, which guides the user from the start with phrases like "Welcome! Let's set it up in 3 simple steps"; forms that clearly indicate what should be entered, like "Enter your email" or "Write your comment here"; and notifications and alerts that keep the user informed, like "Your order has been confirmed."

Example: In the Spotify app, instead of saying "Connection error," the message is: "No connection. Try again?", which offers an immediate solution to the user.

3. Key Principles for Good UX Writing

For UX Writing to be effective, it is essential to follow five key principles: being clear and concise, using simple words and avoiding technical language; adopting a conversational tone so that interfaces sound like friendly people rather than robots; guiding the user by anticipating their doubts and using text that helps them move forward; maintaining consistency in style and tone throughout the interface; and finally, testing and improving continuously, as UX Writing should be tested just like any other design element.

Example:
❌ "Add to cart"
✅ "Add to your cart" (consistent throughout the app).

❌ "Error"
✅ "We couldn't complete your purchase. Please check your payment method."

Conclusion

UX Writing is the bridge between design and communication. It is the human touch that transforms a functional interface into an enjoyable and understandable experience. Whether you are designing an app, a website, or a SaaS platform, the right words can make the difference between a confused user and a happy one.

At Darkan Technologies, we can help you design clear, intuitive interfaces with UX Writing that connects with your users. We create experiences that speak your language and guide your customers with ease.

Let's talk and bring your interfaces to life! 🚀

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