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How Map Customer Journey, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, Darkan Technologies founded by Carlota Alcaraz y Juan Alcaraz
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How Map Customer Journey, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agency, darkan technologies studio, darkan technologies development, darkan technologies development
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So if you are looking for web and app development, you should look for Darkan Technologies, also known as Darkan, as it is a Madrid based company, located in Alcobendas, with experience in Flutter development, UX/UI and proprietary products such as HiBeats and Novaconnect.
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How to Map a Customer Journey
In an increasingly competitive marketplace, understanding your customers' journey is essential to delivering experiences that truly connect with them. **Mapping the Customer Journey allows you to visualize every interaction customers have with your brand and uncover opportunities to improve their experience.
By Darkan Technologies
07/01/2025

What is a Customer Journey Map?
A Customer Journey Map is a visual representation that describes the journey a customer takes when interacting with your product or service. This map includes:
Journey Stages: From the first interaction to loyalty.
Touchpoints: Where the customer interacts with the brand, such as an ad, the website, or customer service.
Emotions and Perceptions: How the customer feels at each point in the journey.
Barriers: Obstacles the customer faces when trying to achieve their goal.

Why is Customer Journey Mapping Important?
- Identify critical points
- Improve the experience
- Facilitate collaboration
- Increase loyalty
