Key Metrics in UX Research: How to Evaluate User Experience
User experience research (UX Research) is a fundamental pillar for creating products that meet users' needs. But how do you know if the experience really meets their expectations? UX Research metrics provide objective and subjective data that help measure the impact of a design and identify areas for improvement.
By Darkan Technologies
16/12/2024
What Are UX Research Metrics?
UX Research metrics are indicators that allow us to evaluate the user's experience with a product. They fall into two broad categories:
1. Behavioral Metrics: Measure what users do, such as time on task, success rate, or error rate.
2. Attitudinal Metrics: Evaluate how users feel or what they think, based on their perceptions and emotions.
Key Attitudinal Metrics in UX Research
Attitudinal metrics are key to assessing user perception and their emotional attachment to the product. Here are four of the most important ones:
1. SUS (System Usability Scale)
It is a standard metric to evaluate the perceived usability of a system or product. It consists of a 10-question questionnaire that measures aspects such as ease of use and confidence in the system.
It provides an overall view of usability from the user's perspective. It is useful for comparing different iterations of a product or for benchmarking with competitors.
2. NPS (Net Promoter Score)
The NPS measures the willingness of users to recommend the product to others. It is based on a simple question: “How likely are you to recommend this product to a friend or colleague?
NPS is a clear indicator of loyalty and satisfaction. A high score suggests that users have a positive experience and are willing to be brand ambassadors.
3. User Satisfaction (CSAT)
User satisfaction measures how happy users are with a specific aspect of the product or their overall experience. It is typically collected immediately after a key interaction, such as completing a purchase or resolving a problem.
CSAT provides direct, actionable feedback on critical areas of the product or service.
