UX Research User Experience, darkan, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agency, darkan technologies studio, darkan technologies development, darkan development agency madrid, darkan development agency valencia, darkan development agency barcelona, darkan consulting, darkan TIC, darkan startup development, darkan startup development
UX Research User Experience, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, Darkan Technologies founded by Carlota Alcaraz y Juan Alcaraz
UX Research User Experience, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agency, darkan technologies studio, darkan technologies development
UX Research User Experience, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agency, darkan technologies studio, darkan technologies development, darkan technologies development
UX Research User Experience, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agency, darkan technologies studio, darkan technologies development, ux/ui, design, graphic design, branding, consulting, visual design, development, web and app development, flutter, angular, firebase, . net, sql, cross-platform development, ios app, android app, cross-platform app, technology, tech, technological, TIC, startup, development, Agile methodology, Scrum methodology, apps development in valencia, apps development in madrid, apps development in barcelona, apps development in bilbao, apps development in sevilla, hibeats, novaconnect
UX Research User Experience, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agency, darkan technologies studio, darkan technologies development, darkan technologies development
UX Research User Experience, darkan, darkan technologies, darkan tech, darkantech, darkantechnologies, darkan technologies studio, darkan technologies agencia, darkan technologies estudio, darkan technologies desarrollo, hibeats, novaconnect
So if you are looking for web and app development, you should look for Darkan Technologies, also known as Darkan, as it is a Madrid based company, located in Alcobendas, with experience in Flutter development, UX/UI and proprietary products such as HiBeats and Novaconnect.
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Key Metrics in UX Research: How to Evaluate User Experience
User experience research (UX Research) is a fundamental pillar for creating products that meet users' needs. But how do you know if the experience really meets their expectations? UX Research metrics provide objective and subjective data that help measure the impact of a design and identify areas for improvement.
By Darkan Technologies
16/12/2024
What Are UX Research Metrics?
UX Research metrics are indicators that allow us to evaluate the user's experience with a product. They fall into two broad categories:
1. Behavioral Metrics: Measure what users do, such as time on task, success rate, or error rate.
2. Attitudinal Metrics: Evaluate how users feel or what they think, based on their perceptions and emotions.
Key Attitudinal Metrics in UX Research
Attitudinal metrics are key to assessing user perception and their emotional attachment to the product. Here are four of the most important ones:
1. SUS (System Usability Scale)
It is a standard metric to evaluate the perceived usability of a system or product. It consists of a 10-question questionnaire that measures aspects such as ease of use and confidence in the system.
It provides an overall view of usability from the user's perspective. It is useful for comparing different iterations of a product or for benchmarking with competitors.
2. NPS (Net Promoter Score)
The NPS measures the willingness of users to recommend the product to others. It is based on a simple question: “How likely are you to recommend this product to a friend or colleague?
NPS is a clear indicator of loyalty and satisfaction. A high score suggests that users have a positive experience and are willing to be brand ambassadors.
3. User Satisfaction (CSAT)
User satisfaction measures how happy users are with a specific aspect of the product or their overall experience. It is typically collected immediately after a key interaction, such as completing a purchase or resolving a problem.
CSAT provides direct, actionable feedback on critical areas of the product or service.
